Here at Ripe Lime we provide some of the leading and cutting edge Website Design services not just in Birmingham or the UK but across the Globe. We work with many organisations from small 1 man start-ups through to multi-national companies. We therefore understand the benefits of websites not just for getting you found on the internet but getting you chosen too.
There are 6 key fundamentals and reasons why you need a website but first lets understand one important question.
What is a website? In its bare form a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!
If you have a business and don’t have a website, you are losing out on great opportunities. A website itself can be used to accomplish many different marketing strategies to help your business grow.
As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.
A website can be the most cost effective investment you will make into your business. Not only do you know the initial build cost and management/monthly running costs but it generates you business if done correctly.
The longer the website is up and running and the more seo friendly / well marketed it is, eventually in the not so distant future, your business could be sitting pretty at the top of the first page of Google for your given search terms and areas. This means your customers will not just trickle in but eventually poor in and it will be like putting you shop/service on a road that only your customers in your area travel down. What could be more cost effective than a website that you pay the same monthly cost for but every month provides you with more and more customers?
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Your website and social media accounts are accessible 24/7, 365 days a year. Imagine that you want to buy from a shop. You put in all the effort required to go to the shop but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.
Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services at whichever time is convenient for them, a lot of time this can usually be after working hours when potential customers have finished their dinner and sat down with their computer or tablet, usually this is the time most businesses close up shop. Your website is therefore working for you when your not.
What is more convenient: driving outside to look for different shops that are available to shop in, or sitting in the comfort of your own home and shopping for the products or services you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the things they want.
By having a website you are giving your customers both new and existing the opportunity to find you, which lets be honest is the most important thing for a new or existing business. You are giving them the chance to read about your business, your history and find reviews and testimonials from other customers telling them how good you are. More importantly a recent survey showed 84% of all potential customers looking at using a business would “expect” that business to have a website and online presence. This is now as “normal” as having a shot or physical location. They even went on to mention that of those 84% of people a staggering 97% would most likely use or find another business if the one they were initially intending to use didn’t have a website.
It is the same as if you had a shop selling goods and hid that shop in a back alley behind blacked out windows and no sign. Would you really trust what that company was selling? Why would they be hiding their business from the general public?
These are the same thoughts going through your potential new customers when they realise you have no online presence or website. Is this because you don’t provide a good service or maybe your not a legitimate business? We know it’s not so let’s tell these customers about how great you are, by having that website you are in essence placing a well signed, friendly shop in the middle of a busy high street filled with people who are looking for your product or service.
Using your website, you can continuously serve consumers online and increase your credibility as a business owner.
Without sales / new customers, or making more money than you spend, your business is not going to succeed. By having an online presence you allow for the sale of your products or services around the clock to whoever and whenever with no or hardly any limitations; Unless you run out of stock or are at full capacity of course. Giving your business the online presence it deserves is crucial to your brand and picking the right website design option is imperative to that success.
In short, being visible whether that be locally, nationally or worldwide means you are more likely to gain more customers and increase profits. The more customers and visitors you have, the more sales you will generate.
Having a website and online presence strategy allows you to market your business online. Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective whether that be brand awareness or direct marketing straight to your customers. Which ones you choose depends on the type of business you are in. Contact us to see which are best options for your business alternatively view our marketing page.
It is imperative for every business to have a website, one that is designed well but also marketed well through a varying array of mediums. By working with Ripe Lime we take care of everything for you to make your business a total success. We will get you found and chosen by the customers you want at the times you want them in the areas you want. What could be better or more easier?
Our Website Design service is considered one of the leading not just in the UK but across the world but more importantly we are affordable which makes us stand out from the competition.
Take a look at some of our latest projects
Within our Website Design services we break this down into two areas. Website Design and Website Marketing. Below are our Website Design Packages.
Once you have decided on the website design option best for you and your budget you now may want to think about how you will be promoting that website, as having one built is just the start. Now we need to get that website found by your customers. On Page SEO is the first stage which we take care of for you. Where the real in-roads start in terms of giving you good positioning on Google is through off page SEO or SEM (PPC) advertising.
We offer a range of services from Google Adwords through to Search Engine Marketing in general. Please click on the option you want above or contact a member of staff today through our Contact Us page.
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As a bit of a technophobe, Ripe Lime made starting a website easy for me, more than meeting all my expectations and delivering a site i’m proud to put my name to. I’d recommend them to anyone.Mikey Burrows: Radio presenter, Producer and Commentator